Sony says it wants to be ‘the Nike of gaming gear’.
, executive deputy President Kazuo Kii claimed Sony’s background as a television company gave it an advantage in the PC market, where most monitors are created by PC manufacturers.“There is no dominant leader yet among established producers,” he said. “The situation is like a landscape of warring states. This presents an opportunity for Sony.
“Sony is unique in that we come from a background in TV manufacturing. We take pride in our picture technology. We look forward to showing customers our immersive experience and realism.”
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