Sony says it tried to trick Canon and Nikon into thinking mirrorless cameras weren't a threat to their DSLRs, but history suggests otherwise.
and there was a good reason for this: camera sales were at an all-time high. Every manufacturer designed their systems to sit alongside professional DSLRs and Sony was no exception.
It’s clear that Sony embarked on a full-frame strategy after the nascent success of its E-mount cameras, but also in the shadow of Fuji and Olympus. With the a7, Sony incorporated hybrid phase/contrast AF to offer relatively good focusing, although the battery life remained modest at best. To cap off an open strategy of expansion, Sony had made the E-mount specifications available to third-party manufacturers from 2011 with the first lenses announced the following year. The list of lens manufacturers now exceeds 20 and the ecosystem offers a rich choice for consumers.Developing a new mount and camera system is a big deal – remember that Nikon has stuck by the F-mount since 1959.
“I wanted them to think, ‘Sony still has a long way to go,'” Ishizuka said. “I hoped that the common sentiment in the world of professionals and advanced amateurs, mirrorless cameras are no match for digital single-lens reflex cameras would be maintained until we were ready for our reversal.”
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