Sony debuts the Bravia 9, its brightest 4K TV ever, alongside new 2024 models

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Sony debuts the Bravia 9, its brightest 4K TV ever, alongside new 2024 models
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Sony's 2024 TVs are getting brighter and easier to remember as new models are now united under the Sony Bravia brand.

It’s a new era for Sony . The company, once famous for its horrible product names that more closely resembled serial numbers, has finally landed on a simple naming convention. Take its new 2024 TVs, for instance. Every new model is now called “Bravia,” with a single digit to denote where it stands in the lineup.

Sony says select new models are available for preorder starting April 17, but no time frame for deliveries was offered. The Bravia 9’s panel also promises better off-angle viewing via X-Wide Angle technology and incorporates X-Anti Reflection to reduce screen glare. Also new on the Bravia 9 is a four-way adjustable stand that can be raised or lowered to accommodate a soundbar between the TV’s legs.

2024 Sony Bravia 7 Tthe Bravia 7 could be considered a replacement for the 2033 X90L series, but it’s quite a bit more advanced. Best to just think of it as Sony’s second-best LED TV.

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