Two drivers: Two different stages of their career. One has a hard time saying no to a potential sponsor, the other not only can tell a sponsor no, but will do everything they can to make sure they will fit with their personal brand.
Then there are drivers like Joey Logano. The two time, and reigning NASCAR Cup series champion races for Team Penske. In his 16 years in the NASCAR Cup series Logano has 32 wins to go with his two titles.
Logano was referring to his latest sponsorship opportunity, one presented to him by a friend. The offer was for a personal services contract with The Good Feet Store, a manufacturer and retailer of custom fitted arch supports. Like Nemechek, Logano wanted to make sure it aligned with his brand. Unlike Nemechek he took the “right fit” part a little more literally.... [+]
“I got the education on that's not really just your feet; how your feet are connected to everything else. I learned a little bit more about it.”... [+] Logano also learned how the arch supports could help him away from the track as well. The 32-year-old is a father of three, all under the age of six. It keeps him pretty active and gave him more evidence before he made the decision.
Those experiences led to Logano signing that personal services contract with the company. It’s a partnership that for Logano is authentic, and very real. While getting sponsorship for Logano isn’t an issue, he admits that he has had to turn some down in the past.... [+]
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