Someone wants to rebrand the TTC amid widespread negative public perception Toronto TTC
, suggesting that a refresh to the iconic red and white logo could help the network open up a new, more positive chapter., set out to update the classic symbol of Toronto for a new era.
"Adding to that, all the violence and negative perceptions of the TTC, I just thought that it would be a great idea to update and modernize the brand. Especially when, besides all the negative things, there are also good things happening in the transportation system," says Kankanyan, noting new lines under construction and future transit expansion plans.
Kankanyan retained core elements of the current TTC logo, focusing instead on the typography he characterizes as feeling"very old."
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