A comparison of prices at Dollarama and Loblaws in Toronto recently went viral online, showing a handful of food items cost double – or more – at the big box grocer.
The most staggering price difference between Dollarama and Loblaws was the cost of pasta.
Ben’s Original rice at Dollarama costs $1.75, but only contains 132 g, slightly more than an average serving size.“There are really good opportunities if you put more in your basket, but it can create a barrier for people who are living paycheque to paycheque,” von Massow said.A loaf of Wonder Bread – white and whole wheat – costs $2.50 at Dollarama.Evidently, Wonder Bread at Dollarama is cheaper, but Loblaws competes with their in-store brands.
However, breakfast buyers looking to grab a carton of milk with their cereal will only have luck at Loblaws. In other words, it’s a one-stop-shop, as von Massow puts it. “You essentially pay for that convenience,” he said. In the health section at Loblaws, shoppers will find the same product for just under 50 cents more, priced at $2.99.A Quaker Dipps chocolate chip granola bar costs $2 for a pack of five at Dollarama and $3.49 at Loblaws. Or, two boxes for $5.50.
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