While social media clout may get you a more favorable response from the person behind a company’s social account, it can also make you look like kind of an asshole.
When Annie Gudorf, a VP at a communications company, realized the tickets she purchased for a Cincinnati Bengals football game in London via a company called Vivid Seats were lost in the mail, she tried calling and emailing the ticket broker to no avail. “They wouldn't acknowledge my messages or complaints,” she says. “So I took to Twitter to reach out to the brand to see if I could get a response.
Rachel Sklar, a lawyer and political commentator , has a similar story to Gudorf’s. On a JetBlue flight from New York to Austin, she accidentally left her passport on the plane. She tried calling both the airline and the airport and didn’t get anywhere. “So I hit them up on Twitter, and someone directed me to actual people who worked there, and they were able to get it when the plane got back to NY and flew it back to Austin for me. I had it by midnight,” she recalls.
something that for most people can’t exactly be described as a necessity, meaning users have high expectations and are quick to complain.
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