Politicians have traditionally relied on billboards and door knocking to spread their message. Now social media allows political parties to reach their audience a different way.
Social media is a powerful tool to reach millions of people across the world, especially amongst young people.
The students we spoke to said social media is working to spread a message and seeing ads gets them thinking about politics. “I don’t follow any political entities on social media, but I do see a lot of Saskatchewan Party ads on YouTube and Instagram,” Gumacal said. “Sometimes they intrigue me and I listen to it. I’ll listen to Scott Moe talk sometimes, but most of the time I just scroll past it trying to get to the next video.”
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