Kim Kardashian, one of the targets of the 'blockout' movement to block celebrities who have not spoke up on Gaza, poses at the Met Gala in New York City on May 6.
Some social media users are calling out celebrities and influencers who have not spoken out publicly about the ongoing war and humanitarian crisis in Gaza, and have started blocking the stars in an attempt to undermine their revenue from brand partnerships.Kim Kardashian, one of the targets of the 'blockout' movement to block celebrities who have not spoke up on the war in Gaza, poses at the Met Gala in New York City on May 6.
Some social media users highlighted this contrast, and launched a campaign to block celebrities they felt have been ignorant of, or in some cases supportive of, the killing and displacement of Palestinians. Israel's subsequent ground invasion of Gaza has killed more than 35,000, according to Gaza health officials, and has left hospitals and other critical infrastructure in ruins. More than 80 per cent of Gaza's 2.3 million residents have been
Celebrities earn money partially based on the number of people who interact with content they create for brands. Blocking is meant to curtail their engagement numbers, and ultimately their revenue.A Quebec Superior Court justice said in his decision that the university failed to show an urgent need to dismantle the camp.
Social media platforms do not show how many people have blocked a particular account, but some celebrities are losing followers. NPRlast weekend that Swift had lost about 300,000 followers on TikTok and 50,000 on Instagram in the past week, though the decreases cannot necessarily be attributed to the movement.
Foster says social media activism campaigns have gone awry this way in the past. He cites the example of "Blackout Tuesday," when people posted black squares on their Instagram profiles in apparent solidarity with the Black Lives Matter movement in 2020, which he says ultimately suppressed important information.
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