Critics say social media and e-commerce are hurting paper greeting card sales by lisettevoytko
, which critics say is due to social media and text messages replacing paper cards, among other emerging consumer and cultural trends., Hallmark is consolidating its card and retail operations, which includes 2,000 independently owned stores across the country, in order to allocate more resources toward its online business and to build new brick-and-mortar offerings .
Although Hallmark owns several hundred of its own stores, a number of independently owned shops are closing of their own accord.of its 254 U.S. and Canadian locations as a result of declaring bankruptcy; about 1,400 workers will be without jobs.reported Friday that Papyrus never recovered from the Great Recession and was unable to find a buyer or negotiate lower costs with landlords and suppliers.
the cards in 20,000 locations across the country, while Hallmark has a bevy of related ventures under its purview, including the hugely popular Hallmark Movie Channel.—which have housed many card stores—continue to shut down.
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