Snapchat’s full-service studio Arcadia democratizes AR through its technologies and partnerships that elevate consumer experiences.
For Sidhu, Arcadia is the summation of her early life experiences as a child growing up in inner-city London that involved a love of sci-fi , technology and playing dress-up. The confluence of this trifecta takes form at Arcadia, where Sidhu’s philosophy that “clothes can help us imagine different versions of ourselves” becomes a digital reality.
Sidhu says AR is used by 250 million Snapchatters every single day; 75 percent of the global population will be frequent AR users by 2025, and according to a recent study from Shopify, there is a 94 percent higher conversion rate when interacting with AR in. And, shockingly, two-thirds of people who try an AR experience before buying a product are less likely to return it, reducing environmental burdens.
“Today, innovative fashion brands have understood the power of AR to spark joy and leverage this technology to create tomorrow’s shopping experiences today,” Sidhu said. Christian Dior, which drove successful sales through Snap’s AR by allowing users to try on six different versions of sneakers, was promoted in Snap’s carousel, and through Snap ads shoppers could buy products directly from Snap’s platform. Louis Vuitton leveraged Snap’s scan technology to recognize their logo anywhere in the world, and used it for a launch that allowed shoppers to view their new luggage collection at home.
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