When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive told press that Facebook's products are doing damage to society, and that Zuckerberg should address the company's messes before investing in the future.
On Thursday, at its first ever Partner Summit in Los Angeles, Snap announced new ways for its own advertisers to reach users outside of the Snapchat app with its new Snap Audience Network. It claims the tool will extend an advertiser's audience to third-party apps without compromising user privacy.
Working with third-parties has been at the heart of many of Facebook's own privacy problems, from data firm Cambridge Analytica collecting information of 87 million Facebook users to this week's news that third-party app makers had left databases of user data exposed on Amazon cloud servers. Tensions between Snap and Facebook go beyond privacy. Facebook-owned Instagram, Snapchat's primary competitor, has found huge success with copying Snapchat's Story format.
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