58% of Snap's Q1 2019 advertisers are renewing their spend, according to MediaRadar, signaling longterm adoption. This is welcome news for Snap, which has long been considered an experimental buy.
, bringing in $320 million of revenue as opposed to consensus estimates of $307.4 million.
Further, Snap also seems to be broadening its advertiser base attracting more new advertisers than before, with MediaRadar estimating that 42% of its Q1 2019 advertisers are entirely new to the platform. But when it comes to Snap's relationship with advertisers, the Q1 report card is the latest of numerous encouraging signs, according to ad sales intelligence platform MediaRadar.
The growth in recurring advertisers can be attributed to the company's shift to programmatic starting to stabilize, as well as investments Snap has made to improve its Ads Manager, with advanced features such as target cost bidding and new bulk uploading capabilities. The fact that Snap now allows advertisers to optimize against important brand goals like efficient reach and targeting is also drawing in more brand buyers.
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