While email has long been seen as a strong marketing tool, SMS marketing is shaping up to be more memorable.
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SMS marketing is a massive growth channel with more than 292 million people in North America using text messaging. For businesses, that means that it’s a lot easier to send direct marketing messages to your existing and potential customers. With the right approach, SMS marketing can be a strong growth tool for your business. As summed up by: “In a nutshell, SMS marketing utilizes a mobile phone’s SMS or text messaging service to communicate with their customers and to keep them engaged.
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