If you blend 'Hypebeast' and 'Architectural Digest' into a smoothie, virgilabloh's creamsicle objects are what it would look like.
“One of the intentions of the collaboration was to address a much younger group of people,” Vitra’s CEO Nora Fehlbaum told me during the press preview. “Usually we design things that speak to a very small circle, an elite design tribe that we belong in, but Virgil is able to speak to a much wider audience.” However, despite Fehlbaum’s modesty, the company has a long history of investing early in design talent.
And the building we were standing in, a firehouse built after a blaze ravaged of the campus’s factories, was the first building designed by a very young Before the gates to the campus opened to a crowd hungry to line up to buy t-shirts and cinder blocks, Abloh, too, took a moment to reflect on the future of his own genre: “I think fashion is a gateway to other silos—art, design, cars. Fashion is just one sliver in the whole lifestyle component of our homes.
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