Ski resorts in California and Nevada reported a 17% increase in skiers and snowboarders this season, compared to last season. The reason: Snowfall that was 47% above normal.
Snow is piled nearly 20 feet high in Mammoth Lakes, which had more than 52 feet of snow at the summit of the Mammoth Mountain ski resort on March 13. The white winter drew a 17% increase in skiers in California and Nevada resorts. brought a flurry of skiers and snowboarders to the slopes of California and Nevada even though prices increased significantly.
All of this came as good news for the $3-billion industry, which has struggled with the effects of a seven-year drought but has begun to enjoy extra-wet winters in the last few years. Ski industry experts and resort operators attribute the price hike to several factors, including rising operating expenses and the continuing consolidation in the ski industry., when California ski resorts had so much snow that one resort toyed with the idea of staying open throughout summer and into the next winter. About 7 million skiers hit the slopes during that snowy season.
“Snow is our greatest asset and this year was one to remember,” said Kelly Pawlak, president of the trade group. “Business this season was definitely reflective of the tremendous snowfall we saw,” said Ron Cohen, president and chief operating officer of Squaw Valley Alpine Meadows. “The season is far from over, and we are currently seeing strong spring visitation.”The resort near Lake Tahoe reported a total of 57 feet of snow in the season, according to the resort’s website.
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