The 240-horsepower four-wheeler will sell in Canada starting at $43,999 and top out at $54,799 depending on the options chosen
has launched its most expensive off-road vehicle ever: a 240-horsepower four-wheeler that will reignite the battle at the high end of the motorsports market, as die-hard enthusiasts snap up increasingly pricier machines.
“There is a clear shift in the last few years toward premium products, and the Maverick R is definitely answering that trend,” BRP chief executive José Boisjoli said in an interview. “Basically, the product is becoming a more sophisticated sports car for off-road.” Polaris was out of the gate early with side-by-sides in 1998, producing models such as the RZR and General. BRP, selling under its off-road Can-Am brand, entered the game in 2010 with its Commander model, and is now enjoying success with its Defender and Maverick models. Side-by-sides account for almost half of BRP’s revenue growth from fiscal 2010 to 2018.
Mr. Boisjoli is setting his sights high in terms of what he wants to achieve for the business line. He says BRP currently has a global market share topping 50 per cent in snowmobiles and more than 60 per cent in watercraft. But its share of the side-by-side market remains at less than 30 per cent.
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