Data is a strategic asset that, when infused throughout an organization, becomes an unmatched competitive advantage Sponsored by Sisense
In the past, companies considered data and analytics to be a luxury investment, reserved only for the most critical business questions or for big enterprises with money to spend. Over time, we learned that data is a strategic asset that, when infused throughout an organization, becomes an unmatched competitive advantage. Companies that invested in data technology and education quickly outpaced those that did not.
For too long, we have assumed that being data-driven solely means using technology, often in the form of charts, dashboards or visualization tools. We invested millions in enrolling employees in analytics classes, data science certificates, and teaching people how to query a database. As the NewVantage Partners report shows, this clearly hasn’t worked.
Today, this is the single most important factor to evaluate in BI solutions. According to the Sisense-commissioned IDC Internal Analytics Survey 2020, 61% of business leaders say incorporating analytics into their existing workflows is one of their biggest objectives while choosing third party solutions.Finally, executives must take the lead to drive analytics adoption and become the organization’s chief evangelists.
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