(Bloomberg) -- Simone Biles won four more medals during the Paris Olympics, making her the most decorated American gymnast ever. All that attention has also ...
-- Simone Biles won four more medals during the Paris Olympics , making her the most decorated American gymnast ever. All that attention has also helped push a company that produces American-made apparel into the spotlight.The 5 Coastal States That Face the Most Devastating Flood Risk
While GK Elite has partnered with US gymnastics for more than two decades, it used to only supply apparel for larger Olympic sponsors such as Under Armour. That changed in Tokyo when the GK Elite logo debuted on Team USA’s leotards. Having branded uniforms at the Olympics sparked a more than 800% jump in social-media followers, Cowan said.
For Cowan, it’s a way to get in touch with parents whose children want to try out the sport after watching Biles on TV this summer.
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