Meet OOKIOH, this summer's brightest sustainable swim option
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After noticing an obvious void in the sustainable swimwear market, Agarwal decided it was the perfect opportunity to launch an earth-friendly swim brand that was, well, a bit more exciting than what was currently on the market."I saw a gap in the swimwear category: There was a Sports Illustrated and Victoria's Secret hangover in the majority of brands, or the more fashion-forward and sustainable labels were boring.
The brand operates with sustainability as its core value, something Agarwal felt was not only important, but necessary."I didn't think there was an option [to not go in a sustainable direction]," he says."I believe it is our moral obligation to bring sustainability in all aspects of our life." Of course, OOKIOH will continue to grow its sustainable practices, and most importantly, it will continue to educate and spread awareness."As a growing brand, OOKIOH's prime focus is to create brand awareness and educate the need to incorporate sustainability in all aspects of life, without being preachy," says Agarwal.
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