The British producer who launched the Spice Girls and created TV juggernaut “Idol” is branching out into transmedia storytelling through his company XIX Entertainment. Simon Fuller was recognized as part of 2018's Variety500 presented by VZMediaPlatform
As a music manager and TV visionary, Fuller changed global pop culture. He steered the careers of pop queens The Spice Girls as well as chart-toppers Carrie Underwood, Kelly Clarkson, Steven Tyler and Amy Winehouse, among others, and in the early aughts he created the game-changing “Idol.
” Now he’s pioneering transmedia storytelling techniques in shows such as “SKAM Austin” on Facebook Watch, a U.S. version of Norwegian teen drama “SKAM,” in which the plot unfolds through Facebook videos and the characters’ Instagram posts. He’s also moving into wildlife TV, producing “Serengeti” for the BBC. Ever the packager, Fuller debuted his global pop group Now United — 14 artists from 14 countries — on “The Late Late Show with James Corden” this summer.
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