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TORONTO, Ont. — Stan Kasten sat at the PWHL draft last October something like an expectant father, hopeful but unsure, excited but tempered, but with no real knowledge of what the baby would actually look like.
This is his first time starting a league — the first time for everyone involved with the startup that has been the PWHL. Much the same happened to the Toronto franchise of the PWHL. They played their regular season in the rather quaint former Maple Leaf Gardens. They sold out, almost easily. But then they sold out for a game at Scotiabank Arena and they sold out playoff games at Coca-Cola Coliseum.The playoff dates at Coca-Cola Coliseum brought in well over $1.2 million per live gate. The Toronto playing payroll for the entire season was just over $1.2 million.
He didn’t do the usual thing and attempt to find owners for each city. He owns all the teams. Whatever the league was worth before it began on New Year’s Day, it is exponentially more right now. “You see expansion teams awarded in various sports and teams are announced two years before they play,” Kasten said. “You need that kind of time to get going. The fact we did all this in four months is a direct result of our decision to do single-entity ownership. We have no plans to change that, even when we expand. And we do have plans to expand, just not for next year.”
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