Silicon Valley wants to change the infant formula industry
New companies are popping up in Silicon Valley to carve out a slice of the market.
So Modi set about forming a start-up that would essentially recreate European formulas for the U.S. market. She started a new venture, called Bobbie Baby, alongside her former Airbnb colleague Sarah Hardy, and the pair raised $2.5 million in venture capital funding.issued a warning in June to consumers
In Silicon Valley, new tools, technologies and services are increasingly getting financed to help out new parents. Much of this has been focused on fertility, but increasingly, companies are popping up to help mothers nurture their infants, whether it's through new and improved formulas or more comfortable,There are also start-ups forming that aim to work with existing infant formula companies to improve their blends.
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