Showtime has rebranded to Paramount+ with Showtime amidst integration of the streaming services.
The premium cable network Showtime will no longer stand on its own. Paramount Global revealed today that Showtime will be integrated with the streaming platform Paramount+ across both linear and streaming. As a result, the cable channel will be rebranded as Paramount+ with Showtime and the network's content will finally move into the streaming space through Paramount+.
COLLIDER VIDEO OF THE DAY Paramount Global head Bob Bakish hailed the move as a crucial economic move for the company as a whole, telling staff in a memo Monday: RELATED: 'Grease: Rise of the Pink Ladies': Cast, Release Date, Trailer, and Everything We Know So Far "As a part of Paramount+, we can put more resources into building out the lanes that have made the SHOWTIME brand famous, as well as turning our hit shows into global hit franchises. To do this, we will divert investment away from areas that are underperforming and that account for less than 10% of our views. We have already begun conversations with our production partners about what content makes sense moving forward and which shows have franchise potential.
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