In an effort to get critical coronavirus information to younger audiences, some cities paid tens of thousands of dollars to social media influencers. Some wonder why those personalities needed to be paid for what could be considered a civic duty. whyynews
The local government in Charlotte, North Carolina, proposed paying social media influencers as part of its COVID-19 outreach plan. A local news site, the Charlotte Agenda,
Kombol has worked with local governments and health organizations on campaigns about vaccines and cancer. She said they should embrace influencer marketing. Especially with public health campaigns, she said, you want to spread a consistent and well thought-out message; you want people to say very specific things.
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