ShopBIPOC Connects Consumers With BIPOC-Owned Local Small Businesses

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ShopBIPOC Connects Consumers With BIPOC-Owned Local Small Businesses
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Shop talk: How to connect with BIPOC businesses in Colorado.

all united to fill the need for an all-encompassing, easy-to-use platform where Coloradans can find local BIPOC-owned small businesses to support., only 7.4 percent of Colorado business owners identify as BIPOC, so in the past it's been difficult and time-consuming for people to comb through business listings to identify which are BIPOC-owned.

It was through our executive director, Yessica Holguin. The Center for Community Wealth Building reached out and invited other partners, and they were really easy yeses from all these partners. I will say, most of us have worked together before, one on one. So it wasn’t like we were strangers to each other, but we’ve never all come together to do something this monumental. But we have partnered with each other, so there was already a level of trust.

Besides helping individual shoppers, ShopBIPOC also aims to connect larger,"anchor" institutions with BIPOC-owned businesses. Can you tell us more about that?There’s a couple different kinds of consumers. There’s the individual consumers like you and I, and then there are institutional consumers, which include the University of Denver, Colorado State University, Metro State, Denver Health, and then also a lot of congregations and nonprofits.

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