Plus, our best style picks to embody your inner Diane Keaton. coastalgrandmother
The aesthetic has exploded in popularity — theon TikTok — thanks, in part, to the aspiration surrounding it. The coastal grandmother is unbothered, self-assured and seems to have it all together. And there’s a growing appreciation for this type of energy.
Thanks to the pandemic, many of us have lost the adventurous will to go out all night and have instead grown to appreciate the tranquility of staying in and beautifying our abodes. Not to mention, the rise of escapist aesthetics likehave tapped into our collective desire to abandon all worries and go frolic somewhere in a field.
But it costs to live an effortless lifestyle. Prioritizing the “small things” in life like meditating or reading a good book requires free time and leisure, which is, at the end of the day, a privilege. Most of us don’t have the means to grow produce on our own farm. But that’s the beauty of the coastal grandmother aesthetic: it encourages us to channel everyday comfort in smaller ways — like, say, buying ourselves tulips or baking an olive oil cake on a Saturday night.
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