.ShineText is the No. 1 Black-owned self-care app. We spoke with cofounder Marah Lidey.
As women of color, Marah Lidey and Naomi Hirabayashi didn't feel their unique experiences were being addressed in the world of wellness, and they didn't feel people who looked like them were portrayed in that world, either."We started to recognize that our experiences with our emotional health were largely colored by our backgrounds and were not really being addressed in an open way, particularly in the media," Lidey told POPSUGAR.
They soon acknowledged that they struggled with some of the same challenges, such as daily stress and anxiety. They also bonded over the"feeling of imposter syndrome, or what we now callwhich is the experience being the only one of something in a room: the only woman, person of color, the only queer person," Lidey told POPSUGAR. Wellness felt inaccessible to both of them.
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