A mix of ultra-low prices and massive variety has helped fast-fashion retailer Shein climb to the top of the retail industry. But as ethical violations mount against the fashion behemoth, some of its Gen Z target consumers are thinking twice before buying.
In order to sell the wide selection of items it offers, the company has developed a production model that allows it to quickly process thousands of new designs each day. By providing a seemingly never-ending variety of new fashions at such a low cost, it attracts young shoppers who are eager to buy cheap and trendy new clothing.
Transparency and other challenges notwithstanding, rumors that the company intends to go public continue to , along with talk of company plans to expand its manufacturing from China to Mexico and Brazil. However, the company may be losing its sheen.
"Shein drops an enormous amount of new product, and it's an addictive model for consumers," Saunders said."There is a division between people's needs and wants, but we consume well above our level of need."As Shein has gained fans, it's also drawn critics who have raised concerns about its environmental impact and questionable business ethics.
Clothing waste has doubled since 2000, and the United States and Europe produce 90 million tons of clothing waste annually, according to Schmidt. Less than 1% of that clothing is recycled, she added. "It's such a pressure on the system, and the impacts are going to be tenfold in 20-30 years to come if we don't fully handle it now," Schmidt said."We need to be able to understand the sheer volume of waste we are producing."
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