The guessing game around Shein and a potential mega IPO pulls together some of the most important threads in fashion today and ties them all together into a knot.
, he said, “Shein has taken it to a whole new place and they’ve also really tapped into Gen Z and the Millennials through social media. The downside is they’ve been able to do whatever they want, however they want with no public attention and they’ve really done that on their own, very brazenly and very successfully.”
“Paris is obviously the center of fashion,” Pernot-Day said. “I think that we, as a fashion company, want to highlight our contribution. We also really want to celebrate these young and emerging designers and give them a stage that I think is worthy of their creative energies.” “I share your concerns,” Le Maire said in a video posted to Instagram. “Today, fast fashion produces as much CO2 as maritime transport and air transport combined. And two decades from now, it will account for 25 percent of the planet’s CO2 emissions. It’s an unacceptable drift.”
Pernot-Day acknowledged the “market speculation” about an IPO, but said, “We don’t really have plans to IPO. He expects the company to do really well for the time being, considering that concerns for environmental stewardship are “considerably less outside of the Western world. Shein has a huge market to sell into whether it’s South America, the rest of Asia, India or Eastern Europe. Environmental protection is just not that topical. So Shein will fill that void, which will be absolutely massive.
“People question things very intensely in the U.S. and elsewhere,” Saunders said. “You can’t just put a gloss on sustainability or ethical practices these days. U.S. companies themselves have learned that. So Shein has got a lot of convincing to do. A lot of people see its sustainable and ethical efforts as being extremely fake. That is not going to do it any favors not just with customers, but also potentially with investors in an IPO.
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