In an interview with The Globe, Dr. Iyengar dispels some common myths about ingenuity
There is a structured way in which you can go about coming up with ideas. And then, it’s just a matter of practicing it and making it a habit, and you can get better and better at it. It’s accessible to anyone.
After you develop a certain amount of expertise, though, it’s difficult for you to keep solving problems because you get stuck in a certain way of doing and perceiving. Often, it’s somebody from the outside, who can’t know nothing about what you do, they have some base knowledge of what you’re doing. But they may be able to see what you’re doing in a new way. And that’s why the innovators are often somebody new.
When you actually have a complex problem, like “how do I create a new product that will expand the growth of this company?,” brainstorming is not the answer. When there’s no known solution, all you’re doing is collecting ideas that exist in a few people’s minds that you happen to bring together. It’s what I call “idea diarrhea.” You know, “you could do this,” “you could do that.” It’s just a bunch of ideas. There’s no structured way of thinking about it.Many great ideas were created in a garage.
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