She said, he said: What's next with Taylor Swift's catalog?

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She said, he said: What's next with Taylor Swift's catalog?
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Taylor Swift's latest public feud is about music ownership and artists' rights, and it has pop stars and others in the industry choosing sides.

This combination photo shows Taylor Swift at the Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas on May 1, 2019, left, and Scooter Braun at the 2019 MOCA benefit in Los Angeles on May 18, 2019. Braun’s Ithaca Holdings acquired Big Machine Label Group, home to Swift’s first six albums, including the Grammy winners for album of the year, 2008’s “Fearless” and 2014’s “1989.”

“Whether anyone likes it or not, Scooter Braun just became one of Taylor Swift’s most important business partners these are people that need to work with each other now,” said Bill Werde, former editorial director of Billboard and director of the Bandier program for recorded and entertainment industries at the S.I. Newhouse School of Public Communications at Syracuse University.

Once the news broke, Swift penned a scathing Tumblr note, saying she was sad and grossed out that her music catalog now belongs to Braun. But what seemed to first be about music ownership and artists’ rights turned into dramatic theater, as Swift also wrote about her clashes with Kim Kardashian and West, and claimed she didn’t know about the sale of her catalog until the news was announced Sunday. The social media showdown played out throughout the day, with Borchetta providing details of the text he says he sent to Swift about the deal the night before it was announced.

“I think Taylor, who has led many discussions about what is good for artists in the music business, had an opportunity to lead another one here about control and ownership of your own songs as an artist. But I think she kind of muddled matters by combining this with what felt like a personal vendetta,” Werde said. “Now we’re all talking about which pop star took whose side.”

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