What does the immediate future look like for Tatcha, the 10-year-old clean beauty label that makeup artists, Hollywood and social media influencers have become smitten with?
Tatcha, a cult beauty brand based in San Francisco, promotes its Dewy Skin Cream at a March event in L.A.
On a trip to Japan, Tsai discovered petal-thin papers that were byproducts of gold-leaf manufacturing — and secret tools used by geisha to blot oil off their porcelain-like skin. Ever the entrepreneur, she sold her engagement ring, car and some furniture to buy 10,000 blotting papers, the first products offered by Tatcha.
“She won’t leave home without her Tatcha papers,” he said, adding that clients such as Salma Hayek Pinault and Catherine Zeta-Jones polish their faces with rice powder, which has been used by geisha for centuries, before VanLeeuwen adds a speck of color.After buying geisha-approved products from a Japanese apothecary to heal her ravaged skin, Tsai discovered a book published in 1813 that recorded traditional Japanese skin-care and beauty techniques.
That made sense, she said, adding that “because we are inspired by the classic Japanese ritual, which was perfected by geisha, we think we are the skin care born from the original makeup artists.”An early convert was Daniel Martin, the Brooklyn makeup artist who has used Tatcha products on Moss, Chan and Yeoh.
Investors ended up liking Tatcha too. In 2017, the company received a minority investment from private equity firm Castanea Partners. Janet Gurwitch, Castanea’s operating partner and the founder and former chief executive of cosmetics brand Laura Mercier, joined Tatcha’s board as part of the deal.One of Tatcha’s newest releases is Satin Skin Mist, a spray that disperses Okinawan clay and silk powder through water enriched with Japanese wild rose to leave a subtle matte finish on the skin.
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