Sharks, new pro hoops team in San Diego, look to build fan base with free tickets and popcorn

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Sharks, new pro hoops team in San Diego, look to build fan base with free tickets and popcorn
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They play their inaugural home opener Saturday night at the Salvation Army East County Community Center in El Cajon

The San Diego Sharks of The Basketball League are taking an innovative approach to carving out a spot for themselves with area sports fans: free game tickets and free popcorn.

The idea? Lure fans in to see professional basketball in an atmosphere that will feature a DJ, a mascot, fun halftime entertainment and a family-friendly environment.Minor league sports leagues and teams seemingly come and go the way most folks change socks. Indeed, the 45-team league has been around since 2018 and seen several franchises open and fold already, including a pair of teams that were based in San Diego.

Cooks coached the now defunct San Diego Guardians to a Western Division title last season and has long-standing roots in the area as a coach and owner of a personal training business. The Sharks enter tonight’s away game against the SoCal Moguls — who play at Torrey Pines High School — with a record of 0-2 and will play a total of 12 home games during a 23-game regular season that concludes May 29.

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