AMC is basking in the glow of its cult status as a so-called meme stock. The pack of individual investors touting AMC on message boards like Reddit's WallStreetBets pushed the stock to a record high
In an apparent nod to the retail investors that have hyped the stock in forums such as Reddit’s popular WallStreetBets, AMC CEO Adam Aron on Wednesday announced an initiative that offered even the smallest shareholder a free large popcorn if they signed up to a regular newsletter.
"People have learnt what tactics work under these insane circumstances. They are using a very similar play-book," Sosnick said. "Market makers are just chasing the stock," said Matt Amberson, principal at options analytics firm ORATS. "If you began your short at under $10 and you were sure the stock was overvalued at $10 it makes more sense that it’s over valued at $30 or $70,” said Ihor Dusaniwsky, managing director of predictive analytics at S3 Partners. However, "at a certain point your losses outweigh your thesis."
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