.ShannonBream is killing it, ratings up especially with younger viewers, writes SecretsBedard
A year after former Fox News Sunday host Chris Wallace ditched the cable for a short-lived stint on CNN, newly-minted host Shannon Bream has taken the show to new rating heights.What’s more, Bream has turned her Sunday show into a must-watch among younger viewers. TV executives said that hers is the only Sunday public affairs show to grow in the critical and wealthy 25-54-year-old demographic.
She has pushed their viewership up 13% and expanded the 18-49 demographic by 16% over Wallace’s last show. When Fox picked Bream to leave her late-night gig to host the highly-valued Sunday show, most did not know that she was even in the race to get it. But Fox insiders said that her ratings always did well when filling in for Wallace, and her changes to the once-hard-edged show have won her new viewers.
“It’s been an honor to join the tradition of Fox News Sunday, and we’re all about bringing new people to join us in the conversation,” Bream told Washington Secrets Thursday. “It’s a privilege to be in folks’ homes every Sunday, and we’re glad they’ve found reasons to keep coming back,” she added.
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