Trussardi is going through yet another reorganization, according to sources.
A luxury consultant said the current macroeconomic context “is not rewarding for companies that are placed in the medium price range,” and that Trussardi is “in the midst of a turnaround and its positioning has always been quite complex.”
Their designs have created some buzz, attracting the likes of Dua Lipa, Kylie Jenner and Hailey Bieber, but production and distribution have gone through some hurdles, said a well-placed source. They are still heading the design team at the moment. Suhl believed the designers’ talent would be able to reflect a young and more accessible Trussardi. He revisited thefirst introduced in 1973, and slashed the previous complex set of multiple Trussardi brands to focus on the single signature label.
The building was first opened by Nicola Trussardi in 1996 as one of the first concept stores in the world, merging fashion retail with food, while also serving as an exhibition space for artists and architects.
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