'There’s nothing else out there that addresses substance abuse for young, young kids from their perspective' sesamestreet via guardian opioidcrisis sesamestreet
Sesame Street is taking a new step to help American kids navigate the thornier parts of life in America: the opioids crisis.
“There’s nothing else out there that addresses substance abuse for young, young kids from their perspective,” said Kama Einhorn, a senior content manager with Sesame Workshop. It’s also a chance to model to adults a way to explain what they’re going through to kids and to offer simple strategies to cope.
This summer in Manhattan, puppeteers, producers and show creators crammed into a small studio in the not-for-profit organization’s Manhattan headquarters to tape some of the upcoming segments on addiction. The segment leans on carefully considered language. Creators prefer “addiction” to “substance abuse” and “recovery” to “sobriety” because those terms are clearer to children. Despite the subject, the mood was light in the room, largely thanks to Jenkins’ calm and empathic manner.
The introduction of her backstory follows other attempts by entertainment companies to explore the issues of addiction, including The Connors on ABC and Euphoria on HBO. Substance and prescription abuse has claimed the lives of prominent entertainment figures recently as well, including the rappers Mac Miller and Lil Peep.
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