Customer experience innovation goes beyond providing digital services—it's about the way banks deliver those services. Innovation expert Dave Wright digs into what's next for financial service success Sponsored by servicenow
Customers want consistency from their banks.
These processes are designed to help teams, like customer service or compliance, achieve specific tasks—and they are tweaked over time as teams perfect their role in fulfilling a customer’s request. But this approach makes it difficult to understand the end-to-end experience for customers or correct inconsistencies in the way they are served.
AI can rapidly aggregate information from across different systems of record to help employees deliver a more personalized touch.that AI will potentially unlock $1 trillion of incremental value for banks annually.
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