Here's what else beauty retailers are doing to keep shoppers safe.
—has been forced to make sweeping changes to limit people's exposure to one another. Beauty retailers, whose very sales depend on people touching their eyes, lips, and faces, especially are reckoning with health experts' guidelines to promote social distancing and restricted contact.
Over the last few days, it's led several retailers to reconsider their policies and double down on sanitation concerns. Many, like Sephora and Ulta Beauty, have announced they're suspending in-store services, including facials and makeup application, to limit physical contact—while Glossier has decided to close its stores entirely.that the retailer is taking concerns seriously, and would be suspending all in-store services, makeup applications, and classes until further notice.
explaining that store cleanliness is Ulta's "top priority," and that "increased sanitization measures are being added to all locations with extra attention to product testers and high traffic areas." She also urged shoppers to ask associates for help with samples, and to reschedule any in-store services.
However, one amenity a majority of retailers haven't halted yet—to much discussion on the internet—is makeup testers.
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