Don't forget to practice self-care during this holiday season!
From gold leaf facials to boutique celebrity fitness classes, modern self-care has strayed far from its origins. The term, coined in 1950, has deep medical roots. Its original purpose was to help institutionalized patients gain some physical independence by completing simple tasks that created a sense of self-worth. These practices included basic grooming and light exercise.
And the increase in people practicing self-care isn’t the only thing growing. In 2014, the self-care market was valued at $10 billion, and today that valuation is over $450 billion. And where there is money to be made, there are people ready to make it.
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