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“When I created the Rare Impact Fund [in 2020], I knew it was something I had to give my full heart to,” says Selena Gomez over a video call. She’s calling to chat about the launch of the Make a Rare Impact campaign, which officially launches today.
Gomez has long been open about her own mental health struggles and she says founding Rare Beauty and watching its impact grow has been integral to her own growth and healing. “Hearing other people’s stories [through Rare Beauty and the Rare Impact Fund] has helped me heal in my own life. It’s been pretty life-changing.” Though, she’s quick to point out, “there was never an ulterior motive. I really just wanted people to feel seen.
https://fashionmagazine.com/wp-content/uploads/2023/10/Rare-Impact-Fund-Video-Make-A-Rare-Impact-1.mp4 If you’ve ever browsed the Rare Beauty section at Sephora , you’ve probably noticed the brand’s uplifting product names. An under-eye brightener called. These little details add up to make a big impact on the way Rare Beauty exists within an industry that hasn’t always had the warmest, most inviting, inclusive reputation. As it turns out, that’s exactly why Gomez says these names are so important.?’ when her and her friends are playing with the makeup.
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