Sony TV has closed its second library deal for Seinfeld in a week
Days after securing more than $500 million from Netflix for exclusive global streaming rights to the comedy starring and created by Jerry Seinfeld, the studio behind the beloved comedy has sold domestic cable rights to Viacom.
Financial terms of the cable syndication deal were not immediately available. Sources note it's a multiple-year deal, though just how many is being kept under wraps. airing on Comedy Central and the Viacom networks brings together the greatest comedy of all time, with the best brands in cable," said John Weiser, president of first run television for Sony Pictures Television.
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