SeatGeek has started to allow ticket buyers to exchange their ticket for a promotional credit if they can no longer attend an event—no questions asked
Competition will continue to increase, said Claire O’Connor, senior analyst and team lead at IBISWorld. A service like SeatGeek Swaps could sway customers on their choice of ticket provider, Ms. O’Connor said.
Sellers on the platform receive payment for their tickets even if buyers return them, the company said. SeatGeek will put the returned tickets back up for sale.
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