Seamless UI and UX Development Allows for Product-led Growth | HackerNoon

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Seamless UI and UX Development Allows for Product-led Growth | HackerNoon
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'Seamless UI and UX Development Allows for Product-led Growth' userexperience uidesign

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Ishan Pandey: Developing a PLG approach is critical, particularly now that the reduced cost of setting up a SaaS startup is fueling increased competition in this sector. What's the major distinction between product-led and traditional growth strategies? Yoav Vilner: We're at an interesting intersection: Since 2020, most sales operations have gone remote, which was a new reality to deal with. Between SaaS growing like crazy, and the frustration from low conversion rates from generic demos, a common decision was made that something needed to change.

Ishan Pandey: Marketers use product marketing to entice customers to become willing to purchase a product and test it out immediately. Is this strategy implemented in the PLG approach?

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