In 2019, the sports business will be worth $73.5 billion according to a report from PricewaterhouseCoopers, while sports-media rights will hit $20 billion. Variety’s Sports and Entertainment Breakf…
; Mike Marshall, president, advertising and client partnerships, NBCUniversal; Olympic gold medalist and NBC Sports figure skating analyst Tara Lipinski; and Lon Rosen, chief marketing officer of the Los Angeles Dodgers, who will discuss the business of Major League Baseball with event partner Todd Burach, VP and senior relationship manager, entertainment, City National Bank.
“All our fans are important to us,” says Rosen, noting that the organization also has a huge international following. “Baseball has great traditions that we always want to respect. But the fans in 2019 watch baseball differently than fans 20, 30 years ago. You see fans on their phones and tablets in the stands. We want to make sure fans are entertained.”
Fan engagement is also top of mind at NBCUniversal in its run-up to the 2020 Summer Olympics in Tokyo. NBCU’s producers and on-air talent believe athlete stories are key to fans, whether they are hard-core sports nuts or are just tuning in during Olympics years. “The storylines are what makes the Olympics, and Olympics on NBC is something the fans look forward to,” he says. Marshall also notes that Tokyo will be a “new games” because of the inclusion of highly tele-visual sports such as surfing, skateboarding and speed-rock climbing, and that opens up new faces for viewers to embrace.
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