Scrabble Go investigated by ASA after claim in-game ads 'trivialised and condoned sexual assault'
) has investigated complaints regarding adverts that appeared in the free-to-play Scrabble Go app.
Meanwhile, a man was depicted in the foreground, with the user then presented with the option to"HELP" the woman or"SLAP" the woman. For this option, the icon on display was of a"cropped close-up of the woman's buttocks with superimposed red handprints". According to the ASA, the second ad that it received complaints about was for a mobile game app called Naughty Quiz: Brain Out Puzzle . The content of this ad was in a similar vein to the advert for Naughty Puzzle: Tricky Test.
Meanwhile, the ASA has told OneSoft Studio it has"to ensure that [its] ads were socially responsible and did not cause serious or widespread offence, including by trivialising, condoning or encouraging sexual violence, or including a harmful gender stereotype by objectifying and sexualising women."
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