Justin Bieber and Ariana Grande are still under contract with Braun’s firm, SB Projects, as Braun moves on to a new role as CEO of Hybe America, a source told NBC.
A source familiar with the matter told NBC News that Braun’s firm, SB Projects, has amicably parted ways with Lovato and another client, Idina Menzel.
Conversations about representation have been ongoing for months, but there is “no bad blood” between Braun and the clients, the source said. Bieber and Grande remain under contract with SB Projects “as they work through what this new structure looks like.”Braun seemingly joked about the reports in aBraun was the founder of the investment firm Ithaca Holdings, which acquired several business and merged with Hybe America in 2021.
Braun, whose legal name is Scott, went from selling kids fake IDs in college to becoming one of the biggest names in the music industry.Braun said he began party promoting while living in Atlanta, where he eventually met mogul Jermaine Dupri. Dupri offered him a role at record label So So Def Recordings, according to Braun.
“Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to,” Swift said. “He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.”
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