Scooter Braun shared a cryptic message about ‘new life’ after parting ways with Justin Bieber and other famous clients
“Your new life is going to cost you your old one,” read a quote shared by Braun, 42, via Instagram on Tuesday, September 12. “It’s going to cost you your comfort zone and your sense of direction. It’s going to cost you your relationships and friends. It’s going to cost you being liked and understood. It doesn’t matter.”
The passage continued: “The people who are meant for you are going to meet you on the other side. You’re going to build a new comfort zone around the things that actually move you forward. Instead of being liked, you’re going to be loved. Instead of being understood, you’re going to be seen. All you’re going to lose is what was built for a person you no longer are.”
In his accompanying caption, Braun thanked the quote’s author, Brianna Wiest, for her “perfect words.” Scooter Braun is the manager and music executive to the stars — or at least he once was. Braun made a name for himself in 2007 when he signed Justin Bieber to his company Raymond Braun Media shortly after discovering the musician on YouTube.
Braun’s post didn’t mention the recent client exodus that made headlines, but some fans couldn’t help but wonder whether the post was an indirect reference to the situation. Last month, several of Braun’s longtime management clients — including Bieber, who Braun discovered — decided to part ways with him.