How can we use knowledge exploration to spark creativity? We must use all of our prior knowledge while trying to come up with a creative idea. But how does this take place in our thoughts and brains? Two semantic memory search mechanisms that are involved in creativity have been uncovered by Emmanu
Two semantic memory search processes that are important in creativity have been discovered by researchers.We must use all of our prior knowledge while trying to come up with a creative idea.
The network’s structure and how we move across it are directly related to executive control procedures, and these two factors are crucial to creativity. It is simpler to come up with creative thoughts if the semantic linkages are set up such that connections between far-off items can be made with ease.
The task developed by the group of scientists contained, for example, the French word “rayon”, which can have several meanings: the rays of the sun, the supermarket shelves, or the bicycle spokes. Thus, if a participant proposes words associated with “ray” in relation to the weather in a row, he or she adopts a clustering type of memory search, whereas if he or she alternates between words associated with the weather and the supermarket, his or her memory search now is of a switching type.
The researchers then were able to predict both clustering and switching from the participant’s brain functional connectivity and show that the two components have different brain correlates. Clustering was predicted by connectivity patterns between brain networks related to attention and executive control, suggesting that persisting on a semantic category – all the names of mammals that come to mind, for example – involves attentional processes and may be involved in creative idea generation.
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